If you want your website look like so impressive and meaningful and want the higher ranking for your website, then know some of the important factors that Google loves to have on any website.
Here, I am going to guide you what Google likes to see on your website?
Now days, people access the web more through the smartphones. Google prefers those web pages that are “mobile friendly,” which means they look good, having attractive banners and are easy to navigate on mobile devices.
Your website should have a relevant content, specifying the keywords that are correlated with your product information. Google love the content that contains unique content, clear enough to understand so that it easy to navigate.
Add a sitemap:
Add a sitemap for your website, you that Google can easily crawl your content and find your website. A sitemap is like a map having complete information about the site, created for search engines. With the help of Sitemap, it is easy to crawl throughout the website.
Google also prefers to see XML sitemaps. Most CMS systems can automatically create their own sitemaps, or you can use a plugin to generate one.
Google loves to see the XML sitemaps. Some of the CMS systems generate the sitemaps automatically, but in some case you can use the plugin to have sitemap for your website.
Depending on your website design and templates, you may also want to consider making an HTML sitemap. HTML sitemaps are good for sites that have a lot of dynamic content, providing a list of all the pages on the site.
Google loves to find the data quickly without delaying for much time. Google started to bump down pages that load slowly or better said, to rank those pages faster that load pages at high speed.
Google doesn’t give preference to duplicate content. But some of the e-commerce sites have the pages with the multiple links with the same information.
Canonical tags will help in informing the crawler that the copy of the content with that tag is the correct one, and essentially pass the link juice of all external links to the right page. Canonical tags are a must for e-commerce sites that often have the same information in multiple pages in their website.
Titles and Meta Descriptions:
To crawl the website information, their products, location there should be Meta title and Meta description for each website. It helps in ranking and to increase the click-through rates in organic search results. The Meta title should be under 60 characters and Meta description describes the website under 160 characters.
URL is the unique name given to the webpage address. The URL should contain the word that is related to the particular content on the webpage. The URL should properly identify the main title of the information displaying in the content.