All about E-mail Marketing-Complete Guide:- E-marketing is one of the best Digital marketing modules to grow your business. The first marketing e-mail was sent in 1978 that gives revenue of $13 million. E-mail is one of the marketing channels that help to build an authentic connection between the business holders and customers.

In this guide, we will take you to look at the guide that is all about E-
marketing.

  1. Importance of E-mail Marketing

Email marketing is one of the effective digital marketing strategies
that include the process of sending e-mails to multiple customers at
one time. E-marketing holds very important in online marketing. It
is one of the best communication channels as above 90% of
consumers check their emails daily. This is one of the secured
platforms where you get your leads, and nobody can take your leads
away from you. Email marketing has an ROI (returns on investment)
of 4400%.

2. How to perform E-mail Marketing

This is the process of targeting your customers, sending your offers,
services through email. To perform email marketing, you need an
email marketing provider. It will help you to deliver your
email/message to a large number of people/contacts.

First of all, need to collect the max. several customer emails to whom
you want to send the mail. Add your contacts to your email
marketing contact. After that, make an email template that includes
your message, image of your service, your active social media

network links, and your main URL connected with the email. In this
template, you need to add your business signature also, proper
contact information.

3. When to Use Email Marketing

Since 90’s, this marketing has been a major part of consumer
marketers. It is a cost-effective way to make better communication
between consumers and businesses. A marketer can take the
advantage of boosting an email to your consumer’s to-

 -build strong relationships and can make a better engagement
 -One can improve your brand awareness by giving the service’s
top of the mind
 -Use unique and promotional content through email
 -It will help in lead generation.
 -Promote your company’s products and services
 -Nurture leads

4. Benefits of Email Marketing

E-mail marketing is used by thousands of businesses to grow their
business and generate leads.

  1. One of the important benefits of the Email Market is that it can be
    done at a very less cost. No huge amount is needed before doing it.
    This marketing takes a very low amount for boosting emails in
    respect to other online marketing channels.
  1. Through this marketing, one can reach already existing customers
    who are already interested in your business.
  1. It helps to deliver your target messages to a target audience, It
    also leads to taking the feedback from the customers and you can
    improve your email marketing for next time.
  1. It leads to better sales. As 59% of marketers say email is their
    biggest source of ROI and marketers who used segmented campaigns
    note as much as a 760% increase in revenue.
  1. It leads to generating traffic to your site. With email marketing,
    you are sending your customers from email to your site to view the
    products/services of your website. It will make your customers more
    engaging as you are sending them to see the services and site of your
    business and they will see the other services also.

E-mail Marketing for B2B

When we talked about B2B email marketing, it all depends on the
quality of the content. As lead generation is the main target of the E-
a mail Marketing campaign, it is important to deliver quality and to-the-point content to the businesses.

86% of businesses think that e-mail is one of the best communication
channels. But in regards to B2B, 80% of all B2B leads are generated
on LinkedIn.

It has been noted that 60% of marketers have produced their
positive ROI through e-mail marketing.