Allowing customers to become stuck in the conversion funnel is a bad idea.
You can only go so far with search engine optimization. Finding your target search term(s) in the top ten on page one of your selected search engine, then having the searcher click through to your landing page is only part of the equation.
You can lead a horse to water, but how can we get it to drink?
We can employ Conversion Rate Optimization, which is a strategy of improving the percentage of visitors who convert into customers by establishing a favorable user experience on a website.
Phew! That was a mouthful, to say the least.
Here are our 4 steps to increasing your conversion rate:
• Keyword Research: Understanding your customer’s browsing and purchasing behaviors can help you figure out how to positively affect that behavior and get them to perform the action you want.
The majority of individuals use the internet to solve problems. Your website must exist as a solution to that issue. Knowing what users are looking for when they visit your website can allow you to keep them there longer.
Use your statistics to go further, concentrating your efforts on keywords that are bringing in both traffic and conversions. You can start to establish a strong plan and a conversion funnel by identifying which keywords and landing pages are performing better than others.
• Design, Develop, Deploy: After you’ve figured out what brings visitors to your site and what material you need to create to keep them there, the next step is to design the user interface. When it comes to landing page design, there are a lot of factors to consider. The $300 Million Button serves as an example of how even minor modifications may have a significant impact.
Going back to the analytics, look out for pages with a high bounce rate. What’s causing users to leave? What can you do to make it more difficult for them to leave? Everything from contact forms to call-to-actions to button color and placement can assist increase conversions, but figuring out which is best for your website is frequently the most difficult part.
This brings us to the next step
• Test, Test, and Test Again: After you’ve made some UI modifications, it’s time to put them to the test. The method of placing those UI modifications head to head with the old landing page or another redesigned landing page, where traffic is split equally and randomly and user actions are recorded, is known as A/B Split Testing.
A/B testing is a straightforward but effective concept. In your testing, make sure to only include new users to your website, as include returning regular visitors could be harmful.
• Rinse & Repeat: When you’ve figured out what works, expand on it. Make sure you learn from the results and apply the changes, whether it’s as easy as changing a button from green to red or as complex as fully rewriting your marketing message.
Make sure to create distinct landing pages for specific campaigns and to iterate and test them.