After Google, YouTube is the world’s second-largest search engine. Knowing
YouTube Analytics is critical for anyone seeking to publish videos on YouTube to demonstrate a skill or a digital marketer trying to create a strong brand image for a client. Today, YouTube is a crowded medium, and building a name for yourself amid thousands of channels in the same field is difficult. This article focuses on a few key components of YouTube Channel Analytics and solves a few often asked issues by creators.

What Is YouTube Analytics and How Do I Use It?

YouTube Analytics is one of several free resources available to help users better understand the platform. It allows you to see the results of each video uploaded to a channel. At first look, understanding this portion is a difficult process, but once a creator understands it, working with this tool is straightforward and helps the creator better understand the channel’s performance. In other terms, a YouTube creator can use this information to improve future material and attract more people. This page is divided into several sections, including:

Time is ticking.

It displays the total amount of time users spend watching your movies over the specified time period. The watch time is measured in seconds, and as the number grows, so does the number of people who have an interest in the content.

Average Viewing Time

This section displays the average amount of time visitors spent watching each video. As the number grows, it’s evident that a recently published video has gotten greater attention. By visiting the video’s page independently, you can get a more complete assessment of it.


This section displays the number of individuals that clicked on a video during a specified time period. This section is a simple approach for a content creator or a digital marketer optimising content for a brand to see how effectively their approaches are converting into views.


This segment, shown by the increasing line in the video graph, illustrates the amount of times viewers watch specific video parts. You’ll also learn about the types of content that viewers appreciate. You can plan similar information for the YouTube channel in the future.

Revenue Predictions

This graphic depicts the projected ad revenue for a certain time period.

Other Figures

Many more options are self-explanatory and straightforward on the analytics page. They keep track of every interaction a viewer can make with any piece of material.

Each of these sections has an up or down symbol that indicates whether the channel’s performance has improved or not. The analytics page’s default timescale is 28 days.

What Are the Benefits of Using Free YouTube Statistics?

The key for making it big on YouTube is originality. That isn’t to say that looking at the decline or rise of rival channels is a terrible idea. YouTube Channel Analytics allows you to take what you’ve learned and apply it to your content.

Other Channels Can Benefit from YouTube Channel Analytics

It collects data from their account/s, specific videos, and subscribers and transmits it to a competitor’s YouTube Analytics. This aids a YouTuber or marketer utilising YouTube to raise brand recognition by allowing them to comprehend the competitor’s study and use these insights to promote their channel.

This research aids in determining the optimal time to upload a video, techniques to boost subscriber involvement, and the interests of viewers. This assessment is useful for optimising content, whether you’re seeking to establish credibility in a specific area or a marketer looking to make money through affiliate marketing on YouTube.

Creators can view information including such typical view duration, watch time, retention, and target audience of any other YouTube channel using a variety of third-party applications like as BuzzSumo, Tubular Intelligence, and others.

Using YouTube Channel Analytics to Improve Your Own

It’s critical to watch the statistics of other channels in order to gauge your channel’s development or decline. YouTube Studio allows a creative access to all of their channel’s data. It allows the creator to see how a video is performing in terms of subscribers’ gender and geography.

To run YouTube statistics on your channel, follow these simple steps:

The YouTube Studio app will take you to the dashboard after you open it.

Select the Analytics tab from the drop-down menu.

Explore numerous choices under this category, such as audience, engagement, and reach.


Understanding YouTube Analytics might be challenging, but it delivers a wealth of information and insights that will help you build your channel. YouTube Analytics must be well-understood by all creators and brands on the site.