Trends, platforms, outlooks, and landscapes in the digital world are always evolving at a breakneck pace.
A major upheaval in the digital environment is on the horizon, and it’ll be known as the metaverse.
Users will be able to experience the web in a lot more immersive, increasingly independent way thanks to this huge network of virtual environments.
Being worried as a marketer is reasonable as this seems far futuristic thought begins to become a reality. However, big change also brings immense opportunity.
The advent of the metaverse will broaden established digital marketing disciplines while also producing a slew of interesting new roles—all of which might be yours provided you have the necessary talents.
Before we get into the occupations that might exist in the metaverse, let’s take a look at why it’s so crucial to pay attention to this brave new world.
Why should I be concerned about the metaverse?
To begin with, as with most new digital concepts or playfields, if you don’t keep up with the developments, you will lag behind as a digital marketer.
Second, researchers believe that by 2024, the metaverse market will be worth a whopping $800 billion.
Connecting with consumers in new, more personalized ways will become vital to spark meaningful engagement and deliver a degree of value that inspires loyalty as the adoption of immersive technology continues to climb and the engagement of existing social media platforms like Facebook begins to diminish.
The most effective method to earn over the new wave of digital aboriginals Gen Z and the emerging generation alpha—will be to use gamification, augmented reality (AR), and virtual reality (VR) and become creative with these highly-experiential mediums.
Many major brands are already dipping their toes into the metaverse with joint campaigns like this one between luxury brand Balenciaga and the massively popular game Fortnite: Battle Royale.
Fortnite gamers may now purchase Balenciaga items for their avatars in the game, resulting in a significant increase in brand recognition as well as an additional layer of marketing engagement.
Balenciaga skins (virtual clothing that players can purchase in-game) cost 1000 V-Bucks, which is roughly $8 dollars, and these cross-branded garments may also be purchased in real life.
While the specific revenue and engagement data for the campaign is still unknown, the brand’s success with its prior Afterworld game collaboration implies it will reach a highly responsive new audience. With an intriguing collaboration with Barbie, the company has also been actively researching marketing ideas in NFTs.
For creative content marketing in the age of the metaverse, check out our important guide on how to advertise on Twitch. What kinds of occupations will be available in the metaverse?
Let’s take a look at three of the professions that are likely to exist in this new interactive digital world now that you’re in the metaverse mindset.
Manager of the Metaverse Ecosystem
The average pay is around ca. $88,000.
While visionaries like Mark Zuckerberg are pouring money into the metaverse, a slew of related technologies, platforms, and breakthroughs will need to work together without snags for this brave new digital world to function smoothly.
However, with technological know-how, user experience (UX) designers and marketing campaign or project managers might position themselves as ecosystem managers, connecting together tools, concepts, and necessary players to ensure smooth, frictionless, and safe sectors of the metaverse.
Under the umbrella of this branch of the metaverse ecosystem, a slew of related occupations is anticipated to emerge, including:
- Metaverse creator
- 3D artist or design professional in the Metaverse
Storyteller in the metaverse
Salary ranges from ca. $48,000 to $75,000 on average.
Brand storytelling is an important part of content marketing, and there will be more opportunities to tell inspiring, immersive, and mind-blowing stories in the metaverse than ever before.
Metaverse storytellers will be able to identify key content marketing programs through gaming marketplace collaborations (e.g. in-game purchases or branded quests or challenges) and immersive experiences, such as time-traveling narratives (like National Geographic’s Explore VR or The Walking Dead’s: Saints and Sinners) and virtual product collection walkthroughs, in the realm of extended reality (XR), which encompasses gamification, AR, and VR.
With so many platforms, touchpoints, and realities to explore, the metaverse storyteller’s imagination is truly limitless. If you’re good at content marketing, learning about immersive storytelling concepts could put you on the fast track to metaverse marketing success.
3. Community manager for the Metaverse
The average pay is around ca. $58,000.
The existing role of the digital community manager is critical for maintaining open lines of communication between brands and consumers while identifying new trends and insights that can drive innovation. Executives in social media marketing carry the same weight across a variety of channels.
The function of community and social media manager or executive in the metaverse will essentially migrate to another dimension, with a slew of extended reality touchpoints to cover and manage.
Community managers will create avatars and enter virtual environments to play alongside immersive gamers, setting up dialogues, acting as virtual brand tour guides, and providing a level of customization that was once unthinkable but is now the norm.
So, these are the three sections of the digital marketing universe that are most likely to open up the most opportunities as we speed towards the period of the metaverse, but new positions will undoubtedly develop on a regular basis as the environment evolves.